Accelerate revenue with AI as your operating system
Catalyst Sales & CX trains AEs, SDRs, account managers, and CS reps to use AI to ramp faster and capture more value with personalization at scale.
Sales efficiency at every stage of the cycle
Catalyst is not a tools tutorial. It is a productivity overhaul aimed at driving sales efficiency.
Smarter prioritization
Spend the day on what moves the number
Tier your accounts, surface white space, and spend the day on the work most likely to move the number.
Personalization at scale
Relevance up, response rates follow
Outbound, decks, and one-pagers tailored to every account in minutes instead of hours. Relevance goes up. Response rates follow.
Faster execution
Stop running status, start running pipeline
Inbox triage, account briefs, and deal gap analysis happen in minutes. Reps stop running status and start running pipeline.
Three delivery formats
tailored to your team's needs
Learn on your schedule
Pre-recorded sessions your reps work through at their own pace.
- 8 sessions, pre-recorded
- Features content from JR Butler, CEO of Shift Group
- Skill-building exercises after each session
- Self-service enrollment
Live instruction. Delivered virtually
Live sessions, office hours, and a cohort Slack. Reps get hands-on guidance.
- 8 sessions, live instruction
- Office hours with Gauntlet mentors
- Connect with us directly on Slack
- Hands-on capstone development
- Self-service enrollment
Hands-on onsite
Everything in Live Virtual, plus a 3-day onsite intensive at Gauntlet HQ to lock in the work and ship a capstone.
- Full Live Virtual curriculum
- 3-day onsite in Austin
- Logistics handled by Gauntlet
Foundations first. Then measurable productivity gains.
Eight sessions split into two arcs: build platform fluency, then turn that fluency into measurable productivity gains.
Cowork vs. Chat
Stand up your first project with the right inputs and understand what Cowork is good at and what it isn't.
Cowork Foundations
Complete a basic sales task end to end. Write prompts that produce useful first drafts and iterate when output misses.
MCP Connectors
Install three connectors relevant to your role and run a multi-tool workflow across Gmail, Calendar, Drive, and Slack.
Targeting & Research
Identify ICPs and personas, build a real target list, and walk away with a prioritized book of accounts.
CRM Workflows
Connect Salesforce or HubSpot read-only. Generate full account briefs in minutes and surface forecast gaps.
Email & Enrichment
Triage your inbox into a prioritized action list. Send outbound tied to a real problem, not a feature list.
Territory Planning
Build a territory view tailored to your book. Find white space and gaps the CRM hides. Plan the quarter.
Personalization at Scale
Capstone. Personalize a deck and one-pager for an active account. Walk away with your own AI sales playbook.
What your reps master during the program
Every session ends with a workflow your reps have mastered.
Find the right accounts before the day starts
ICP and persona identification, target list building, prioritization, and territory mapping. Reps walk in knowing where to spend the day.
Run your day straight from your CRM
Account briefs in under five minutes. Daily to-do briefs from pipeline. Inbox triage. The admin tax shrinks, the selling time grows.
Personalize outreach at scale
Tailored outbound, tailored decks, tailored one-pagers. Reps stop choosing between volume and relevance.
Surface what your CRM is hiding
Deal gap analysis, white-space finder, forecast risk surfaced before reviews. Managers walk into pipeline calls already aligned.
Self-paced content features JR Butler, CEO of Shift Group. Catalyst Sales & CX runs alongside Shift Group coursework to turn sales fundamentals into AI-native execution.
Pick the format that fits your team
Self-paced and Live Virtual are self-service. Live Virtual + Onsite is a conversation.